Last update: October 8, 2026
This Privacy Policy describes how your personal data is collected, used, and shared when you visit Guardty (the "Site") or make a purchase.
1. Data Controller
The data controller is:
Seroume LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States of America
E-mail: contact@guardty.com
Guardty is a brand of Seroume LLC, a company registered in the State of Wyoming, USA.
Representative in the European Union (Art. 27 GDPR):
[Name and address of EU representative]
2. Personal Data Collected
Device Information
When you visit our Site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and cookies installed on your device. We also collect information about the individual pages or products that you view, what websites or search terms referred you to our Site, and information about how you interact with the Site ("Device Information").
We collect Device Information using the following technologies:
Cookies: small files stored on your device.
Log files: track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, date/time stamps.
Web beacons, tags, and pixels: electronic files used to record information about how you browse the Site.
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number ("Order Information").
"Personal data" refers to both Device Information and Order Information.
3. Cookies and Consent
We use necessary technical cookies (e.g., for the shopping cart, session, and storing your cookie preferences), as they are essential for the operation of the shop (Art. 122 of Legislative Decree 196/2003 "Privacy Code", Art. 6, para. 1, letters b and f of the GDPR).
We use cookies and similar technologies for statistics, analysis, and marketing purposes only if you have provided your consent via our cookie banner (Art. 122 Privacy Code, Italian Data Protection Authority Guidelines on cookies of June 10, 2021, Art. 6, para. 1, letter a of the GDPR). You can withdraw your consent at any time, with effect for the future, by changing your cookie preferences.
4. Purposes and Legal Basis for Processing
We use Order Information to:
manage your order and payment, organize shipping, and issue invoices (Art. 6, para. 1, letter b GDPR – performance of a contract);
communicate with you regarding your order (Art. 6, para. 1, letter b GDPR);
comply with legal retention obligations (Art. 6, para. 1, letter c GDPR);
screen for potential risk or fraud (Art. 6, para. 1, letter f GDPR – legitimate interest in payment security);
send you promotional communications via email, if you have provided your consent (Art. 6, para. 1, letter a GDPR).
We use Device Information to:
ensure the secure and stable operation of the Site (Art. 6, para. 1, letter f GDPR);
analyze browsing behavior, improve our Site, and measure the effectiveness of our marketing, if you have provided your consent (Art. 6, para. 1, letter a GDPR).
5. Sharing Personal Data
We share your data only with service providers necessary for the operation of the shop:
Shopify (hosting and e-commerce platform): https://www.shopify.com/legal/privacy
Payment service providers: for payment processing, based on the method chosen.
Couriers: name and delivery address for shipping the order.
Google Analytics (only with your consent): https://policies.google.com/privacy?hl=en – opt-out also via https://tools.google.com/dlpage/gaoptout
Meta / Facebook (only with your consent): https://www.facebook.com/privacy/policy
Beyond these cases, we share your data only if required by law or if necessary to protect our rights.
6. Behavioral Advertising
With your consent, we use your data to show you personalized advertising. You can withdraw your consent at any time via the cookie preferences. You can also opt out of targeted advertising in your Facebook account settings and via https://www.youronlinechoices.com/.
7. Data Transfer to Third Countries
Since Seroume LLC is based in the United States and some of our providers operate outside the EU, your data is transferred particularly to the United States and Canada. The transfer takes place on the basis of an adequacy decision by the European Commission (for Canada and for US companies certified under the EU-U.S. Data Privacy Framework) or on the basis of the European Commission's Standard Contractual Clauses (Art. 46, para. 2, letter c GDPR).
8. Retention Period
We store your personal data only for the time necessary for the purposes indicated. Data relating to orders and invoices are kept for the period required by law, usually 10 years (Art. 2220 of the Italian Civil Code). Data processed based on consent is deleted as soon as you withdraw your consent, unless legal retention obligations apply.
9. Your Rights
Under the GDPR, you have the right to:
access your data (Art. 15 GDPR)
rectify inaccurate data (Art. 16 GDPR)
obtain the erasure of your data (Art. 17 GDPR)
restrict processing (Art. 18 GDPR)
data portability (Art. 20 GDPR)
object to processing based on legitimate interest (Art. 21 GDPR)
withdraw consent provided, with effect for the future (Art. 7, para. 3 GDPR)
To exercise your rights, simply send an email to contact@guardty.com.
You also have the right to lodge a complaint with the Data Protection Authority (www.garanteprivacy.it) or the supervisory authority of the EU Member State in which you habitually reside (Art. 77 GDPR).
10. "Do Not Track"
Our Site does not respond to "Do Not Track" signals from your browser. However, you can manage the use of analytics and marketing cookies at any time via our cookie banner.
11. Changes
We may update this Policy in the event of changes to our processing activities or applicable regulations. The version published on this Site from time to time applies.
12. Contact
For questions about privacy, you can contact us at:
📧 contact@guardty.com
Seroume LLC
30 N Gould St Ste R
Sheridan, WY 82801
USA